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AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
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What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
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Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.828%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
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December 06, 2021
Another resource for digital advertising
We use AdRoll to help us market our business. We are able to target people who have visited our website and send them banner ads through AdRoll. Advertising is getting more and more expensive, AdRoll helps us lower the cost of advertising through their banner ads, targeting abandon carts and visitors.
- Good Analytics
- Easy targeting of customers
- Easy setup experience
- Creating ads could be easier on the platform
- Find more information on where the ads are at
- Giving more resources on how to generate better ad creative
November 09, 2021
AdRoll Makes Display Advertising Very Simple!
Score 8 out of 10
Vetted Review
Verified User
We are using AdRoll to retarget current customers and prospective customers that look like our current customers. We use the AdRoll platform for our company and sister companies. It offers us a chance to showcase products that we want to advertise, that align with our current campaigns, to customers. It also reaches out to new customers and showcases what our company sells.
- A customer service rep can help us out with any campaign questions, any time during the work week.
- The platform has a very transparent platform that provides great detail about analytics of the ads.
- The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
- If you have a custom code on your website, it takes your webmaster a while to implement changes.
- You need to host your products on the Google Merchant Center to help with abandoned cart ads and emails.
- The only option for your budget is to do it by the daily spend.
November 09, 2021
AdRoll Success! Easy to use platform that delivers.
Our company uses AdRoll to promote our products, new releases, and sales. We mostly use it to promote social and web advertisements across multiple platforms. Our marketing team is the primary user.
- Numerous ad types to choose from
- Syncs well with Shopify
- Provides real-time data
- Video ads I notice take a longer period of time to get pushed out than static ones
November 09, 2021
Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting
For retargeting. Affordable retargeting on FB and Google and its partner. I joined the platform because I could upload an email list for CRM retargeting. I usually turn it on when my deals are in pipeline. Because I know my client would have visited the website and I want to reply to my emails. I might switch to their b2b counterpart.
- Aggressive retargeting
- HTML Ads
- Availablity of Ad formats
- CRM email list upload
- Make the UI less complex
- Separate email retargeting from the platform
November 09, 2021
Retargeting ads made easy
My company has seen dramatic, impactful results while using Adroll over the last 2-3 years. We typically implement retargeting ads and see success with those. The team likes the ease of use associated with the Adroll program. The visuals provided by the Adroll program help us share results easily with other departments.
- Graphs
- Campaign launch process
- Customer service chat
- Uploading lists takes a long time
- Some ads look blurry
- Ad restrictions are difficult
November 08, 2021
A one-stop-shop for your advertising campaigns
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook and web ads are the primary services that we use within the platform. Adroll i at it's best when doing Facebook retargeting ads and web ad placement. Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded I can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns.
- Campaign and ad organization
- Bulk uploading feature
- Web ad placement on the web
- have to clear internet cache for it to work properly every once in awhile
- Data takes a while to update
- Platform updates always affect experience for longer than expected
November 06, 2021
Adroll Review - Great for Retargeting
We use AdRoll as our primary method of retargeting across the web. AdRoll allowed us to set up dynamic campaigns that performed better than Google's.
- AdRoll helps us retarget prospects across a number of websites and touch points.
- AdRoll provides you with a customer success manager to provide insights and recommendations.
- AdRoll will create ads for you if you're short on time!
- AdRoll should include that time frames for customer viewing windows can be changed - this was very helpful once we implemented it.
- AdRoll's success just seems kind of random sometimes, it's hard to sometimes make sense of exactly what is working and what isn't.
- AdRoll struggled to understand our website was blocked by specific countries, they marked our ads as void and we had to have a few conversations to get them to no longer do that.
November 06, 2021
Adroll has definitely met our expectations
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ads to follow them around. We also do call tracking, contact forms, landing pages and more to ensure we can know what is converting and what is not converting. We try to have at least 2-3 ad groups for each client and account.
- the retargeting definitely triggers
- Their design team helps create the ads
- Customer service is good
- Customer service is good, not great. We've been shuffled around a lot
- The dashboard is sometimes confusing
- Credit cards often give us issues. Sometimes they reject the cards for no reason
November 06, 2021
AdRoll Offers a Quick and Easy-to-Use Ad Solution
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
- Easy to use campaign builder
- Access to popular ad inventory
- Easy to use/create dashboard
- Clarity around placement of ads
- Interface for custom audience creation
- That's really about it!
October 25, 2021
The only retargeting platform you will ever need.
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
- Dynamic Retargeting
- Lookalike Targeting Feature
- Marketing Recipes
- Some metrics are not easy to track and attribute
- Better integration with Hubspot/MAP tools
January 18, 2020
Do you have a leaky sales funnel and not even know it?
We use AdRoll to get broad retargeting reach across most of the web to capture leads or sales that would've otherwise fallen through the cracks due to customers forgetting to finalize things on their end. Especially after we have spent money on digital ads to drive prospects to sales pages, we want to maximize the ad pay by using AdRoll to close a few more sales.
- ROI
- Low CPC
- No ability to pre-populate the previous 30 days of customer data, only starting from the day the tag is installed.
January 17, 2020
AdRoll Review
AdRoll is part of our programmatic tech stack for display advertising and is currently being primarily used as a tool for retargeting and prospecting for new audience members. The technology has worked so far and the quality of audiences discovered by AdRoll is of a significantly higher quality when compared to other technologies.
- Retargeting.
- Remarketing.
- Customer support.
- API integration is difficult.
January 09, 2020
AdRoll: Reliable, but can always improve!
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
- The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
- The AdRoll account reps are very responsive.
- The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
- AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
- Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
- The overall understanding that the account reps have of their own system needs improvement.
November 18, 2019
AdRoll - The Leading Retargeting Platform
As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
- Much easier to set up dynamic retargeting than AdWords
- Customer service is fairly responsive and is standard with all accounts
- New reporting features are an upgrade and no longer require use of excessive filters
- The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
- For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
- There is not a lot of control over the bidding and the actual fees are a little unclear.
November 08, 2019
Get customers to come back to your website
AdRoll is used by our marketing department to target and retarget customers. When someone visits our site, they will see customized ads from us on other websites once they leave. It helps remind them of who we are and what we offer and invites them back to check us out again, especially if they have been looking at certain products or services.
- Customized ads so you can showcase what you want.
- Flexible marketing by setting a budget.
- Great analytics to see what works and what doesn't.
- Some parts of the platform are hard to use for beginners.
- Delayed updates on ad performance.
- Support may take some time to get back to you for any issue.
October 14, 2019
Worth it. Quick ROI
We use AdRoll for our website retargeting advertising.
- Easy to use.
- Instant analytics, know what your spend and revenue for that spend is.
- Always working.
- Design phase takes a little time, but this doesn't have to be done all the time.
October 08, 2019
Excellent Marketing and Prospecting Tool for Small Businesses
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
- The interface is easy to use and quick to learn.
- Extensive variety of templates for ads.
- Ads are easy to customize.
- Reports to evaluate the performance of campaigns.
- Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
- It takes a good month to get clear and accurate reports. I would like more real-time reporting.
March 27, 2019
AdRoll rocks
We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
- Track conversions are extremely simple. The interface is clean and easy to navigate.
- AdRoll will custom create banners if you ask them.
- They have clear and detailed instructions on how to do everything.
- Their support goes above and beyond and makes me feel confident that they can get the job done.
- I would like to see more reporting on where my ads are showing.
- Would like to see a native ad-builder where I could create ads myself.
- Would like to see if client reports could be emailed to me weekly.
October 29, 2018
AdRoll: A True Winner
The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
- Retargeting
- Prospecting
- Trackability
- Management of old campaigns
- Ability to delete drafts
- More social integration
July 29, 2018
Easy to Use and Positive ROI from Ads!
AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
- Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
- I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
- Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
- They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
- They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
- I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
We have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.
- Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
- Very solid reporting tools
- Excellent and helpful account managers who really help you get the most out of the product
- Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
- Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
- Better creative management. It can get a bit unwieldy managing many different variations of creative.
February 09, 2018
With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
- Simple retargeting via integration with Marketing Automation platforms
- Cross-platform ad personalization capabilities
- Simplified campaign management and optimization
- Improved level of support during the technical setup process would really improve the onboarding process
- Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
- More granular reporting would help with back-end optimization and client recommendations
February 07, 2018
AdRoll: The OK Remarketing Tool
We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.
- Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
- The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
- Support is not the best. They are not helpful and has resulted in multiple calls to support.
February 06, 2018
AdRoll is a powerful retargeting platform
Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.
- Ease of use
- Robust segment abilities
- Reach across multiple ad exchanges
- B2B targeting capabilities (company size, job function/role)
February 06, 2018
Retarget Website Traffic and SaaS Users
We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
- Retarget website visitors based on the specific pages they visited
- Retarget product users based on the pages/features they did OR did not use
- Increase product usage by targeting high potential users with value of our paid solution
- Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
- When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works